In 1970, Waytek founder Wayne Larson put the “Way” in Waytek, a manufacturer’s rep company for electronic instrumentation. “I didn’t go to the bank with a business plan because the plan only existed between my ears and was pretty simple,” said Wayne. “I have to sell something because I want to eat.”
Business picked up. When Wayne mentioned his need to hire help to his brother, Norm said, “Why not me?” Wayne agreed and the family partnership was sealed. The brothers aligned on values and their vision of continuous growth by steadily investing in the business. They built a culture people wanted to be a part of by working side-by-side in the trenches with their employees.
Visiting a client, Wayne noticed their wire harnesses lacked durability and offered advice. Asked if he could produce such harnesses, he thought of his handy 16-year-old neighbor, Bob Lamoreaux, who ultimately ended up making the improved harnesses, working from Wayne’s basement. From those humble beginnings, Bob would go on to retire 44 years later as Waytek’s President.